Recognized among the Top 20 Women in both Luxury and Business Disruption, Florence is a Technology Executive who has led digital transformation for notable brands globally.
Florence’s work sits at the intersection of innovation, design, and people. Her 20+ years of experience spans multiple industries and cultures – including beauty (Estée Lauder Companies), luxury fashion (Burberry), automotive (BMW), film (Lucasfilm), real estate & construction (Matterport, YCombinator W12), healthcare (Possible/Harvard), and hospitality/food (Le Cordon Bleu, Alinea) – in New York, Hong Kong, Los Angeles, the SF Bay Area, Nepal, Paris, and Chicago.
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Florence led Strategy & Operations at Matterport, the leading company digitizing the physical world to make it more accessible as our digital and physical worlds continue to intertwine.
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At Estee Lauder Companies, Florence held the dual position of Global Vice President of Technology Strategy & Operations and Chief of Staff to the CIO. She led tech strategy, innovation and digital transformation globally. In addition she ran operations for the Office of the CIO, overseeing teams responsible for portfolio execution, vendor management, and employee culture.
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At Burberry Florence served as the regional CTO for the Americas, where she drove business growth through digital innovation and transformation. Prior to this role, Florence led Digital Solutions in Burberry’s APAC region to enhance business growth and drive customer loyalty in China, Korea, and Japan.
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Florence's passion for catalyzing transformation extends beyond organizations to individuals and society at large. Her current work stems from a desire to proactively address and prevent the the myriad of ailments resulting from our mind and bodies' inability to navigate our modern 'always' on lives.
Florence is currently co-founder and CEO of Becoming Co, the first Concierge Wellness company aimed at upgrading human performance by unlocking the unconscious. Their first product, a tailored "Life Reset" experience, uses neuroscience and timeless wisdom to improve wellbeing, performance, resilience, and life satisfaction in six weeks.
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In her free time, she enjoys reading emerging ideas in longevity and societal development, exploring the world's landscapes of beauty (both nature and manmade), playing sports with more enthusiasm than skill, and writing poetry.
Humanity x Technology
What does it mean to be human in today's world?
As advancements in technology and science continue to accelerate the evolution of our world, I often reflect on what this means for our society and our everyday experience of life. What I find confounding is the concerning statistics around our mental and physical health, in spite of the fact that we benefit from living in the most prosperous time in history.
What I hope to do is help shift our relationship with technology and ourselves, in order to design the future we want to see.