ABOUT

 

Named among the Top 25 Women to Watch in both Luxury and in Business Disruption, Florence Shaffer is a Technology Executive who has led digital transformation for notable brands globally.

 

Florence’s work sits at the intersection of technology innovation, design, and people. Her 20 years of experience spans multiple industries and cultures – including beauty (Estée Lauder Companies), luxury fashion (Burberry), automotive (BMW), film (Lucasfilm), healthcare (Possible), and hospitality/food (Le Cordon Bleu, Alinea) – in New York, Hong Kong, Los Angeles, the SF Bay Area, Nepal, Paris, and Chicago respectively.

 

Most recently Florence led Strategy & Operations at Matterport, the leading company digitizing the physical world to make it more accessible as our digital and physical worlds continue to intertwine.

 

At Estee Lauder Companies, Florence held the dual position of Global Vice President of Technology Strategy & Operations and Chief of Staff to the CIO. She led tech strategy, innovation and digital transformation globally. In addition she ran operations for the Office of the CIO, leading the teams responsible for portfolio execution, vendor management, and employee culture.

 

At Burberry Florence served as the Director of Technology for the Americas region, where she drove business growth through digital innovation and transformation. Prior to this role, Florence led Digital Technology in Burberry’s APAC region, where she was responsible for designing and implementing localized technology solutions to grow business and drive customer loyalty in China, Korea, and Japan.

 

Florence’s interest in growth though digital transformation goes beyond companies and into individual and societal evolution. She recently founded Becoming Co, a health & wellness company, to share how individuals can utilize innovation and technology advancements to make their everyday lives easier; with a focus on reducing physical and mental stress, speeding up recovery, and building habits to increase longevity.

 

She currently spends her free time reading emerging ideas in neuroscience and longevity, exploring the world's landscapes of beauty (both nature and manmade), playing tennis, and writing mediocre poetry.